Our Brand Story

Nova Fitness

Phillips International

Established in 1980, Phillips International is a globally recognized manufacturer and exporter of premium sporting goods, fitness equipment, sportswear, bags, and promotional products. With a legacy spanning more than four decades, the company has earned a reputation for delivering exceptional quality, innovative product development, and reliable manufacturing solutions to customers across international markets.

Driven by a commitment to excellence, Phillips International combines traditional craftsmanship with advanced manufacturing technologies to produce products that meet the evolving demands of professional athletes, sports organizations, educational institutions, distributors, retailers, and private-label partners worldwide. Every product is developed using carefully selected raw materials, state-of-the-art machinery, and stringent quality control procedures, ensuring superior performance, durability, and consistency.

Our comprehensive product portfolio encompasses a wide range of sporting and fitness categories, including footballs, soccer balls, rugby balls, netballs, handballs, basketballs, cricket equipment, hockey equipment, baseball equipment, rounders equipment, hurling equipment, boxing equipment, fitness products, sports bags, sports accessories, sportswear, teamwear, and customized promotional merchandise. Through continuous innovation and market-driven product development, we strive to provide solutions that cater to both recreational and professional sporting environments.

Over the years, Phillips International has successfully developed and expanded a distinguished portfolio of brands that serve diverse segments of the global sports and fitness industry. Our flagship brands include Phillips®, Rysum®, Magnum®, Nova®, Novafit®, NovaFitness®, and Yoneka®, each representing a unique combination of quality, performance, innovation, and value. These brands have established a strong presence in domestic and international markets, reflecting our dedication to meeting the highest standards of product excellence.

As an export-oriented enterprise, Phillips International proudly serves customers across North America, Europe, Australia, South America, Africa, the Middle East, and Asia, fostering long-term partnerships built on trust, reliability, and customer satisfaction. Our ability to adapt to changing market trends, offer customized manufacturing solutions, and maintain consistent quality has positioned us as a preferred sourcing partner for clients around the world.

The company is a proud member of the Sports Goods Export Promotion Council (SGEPC) and operates under internationally recognized quality management practices. Our unwavering focus on operational excellence, product innovation, ethical business conduct, and customer-centric service continues to drive our growth and global success.

Today, Phillips International stands as a symbol of trust, craftsmanship, and innovation—committed to empowering athletes, inspiring performance, and delivering world-class sporting solutions to markets across the globe.

Phillips International — Crafting Excellence in Sports Since 1980.

Our Brand Story

Nova Fitness

At Nova Fitness, we are a trusted name in the fitness and sports industry with nearly two decades of excellence. Known for quality, reliability, and innovation, we provide premium fitness equipment designed to deliver superior performance, durability, and comfort.

From commercial gyms and fitness centers to sports facilities and home workout spaces, our products are crafted to meet the evolving needs of modern fitness environments. With a strong focus on customer satisfaction and industry-leading standards, Nova Fitness continues to earn the trust of fitness professionals, athletes, and businesses alike.

Driven by passion and built on experience, we are committed to creating equipment that inspires strength, performance, and progress.

Nova Fitness — Trusted in Fitness & Sports for Nearly Two Decades.

OUR STORY

Built for Strength.
Designed for Performance.

Nova Fitness was founded with a vision to redefine modern fitness through premium equipment, advanced engineering, and performance-driven innovation.

What started as a passion for fitness and high-performance training has grown into a trusted brand for athletes, fitness enthusiasts, home gyms, and commercial fitness spaces.

We believe great equipment should do more than just function — it should inspire confidence, motivation, and consistency in every workout. That’s why every Nova Fitness product is designed with a perfect balance of durability, modern aesthetics, and professional-grade performance.

From strength machines and treadmills to cardio equipment and accessories, we are committed to building fitness solutions that elevate every training experience.